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nike running 11
 
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nike winter 11
 
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st&p

a rebrand for st&p - formerly samuelson talbot & partners. the ampersand
is central to their collaborative approach & the keyhole through which to view
their creative work / web collaboration with digital folk

  • identity
  • website
  • print
  • signage
nike winter 11

the installation within a warehouse consisted of four distinct spaces created from
different materials - each telling its own nike story for the winter 11 collections
- running / nsw / football / training / photography ian barry & jimmy mcfarland

  • identity
  • installation
  • print & packaging
  • media materials
  • signage
nike spring summer 11

from penthouse to pavement. we created a sky high pop-up showroom
above sydney city to showcase the spring summer 11 collections to media
and sydney's street elite / photography ian barry & jimmy mcfarland

  • identity
  • installation
  • print & packaging
  • media materials
  • signage
nike running 11

an installation in a sydney residential loft to showcase nike's running 11 collection.
the luminous track connected each story within the space - lunarglide+3,
livestrong & new gps running watch / photography ian barry & jimmy mcfarland

  • identity
  • installation
  • print & packaging
  • media materials
  • signage
nike print 10

design for various nike releases & showcases. n98 packaging / spring summer 10 collection cd / holiday 10 collection cd / photography ian barry

  • invitations
  • print
  • packaging
nike print 11

print design for various nike releases & previews / nike winter 11 limited edition
notebook with maps designed in collaboration with superfuture / nike spring 11
collection cd / nike spring 11 running cd / photography ian barry

  • book
  • packaging
  • print
nike pr

the creation of various media materials for nike pr events. action sports media kit / maria sharapova australian open launch / nike loyalty card
/ photography ian barry

  • invitations
  • media materials
  • credit card
  • print
nike digital

we created a digital lookbook for nike to showcase each season’s new visual
directive and collections to the media. the accompanying video is a user friendly,
how to guide for the site / a project collaboration with digital folk

  • identity
  • digital lookbook
nicole fendel

the identity for nicole fendel jewellery embodies the designers aesthetic and
artistry. the new simplified name and monogram mark becomes a jewel like
stamp to imprint each crafted piece / photography ian barry

  • identity
  • print & collateral
  • packaging
melissa

the creation of a pop up store for melissa shoes designed to showcase their history and collections, designer collaborations and love of plastic
/
photography selina ou

  • identity
  • installation
  • print
  • signage
marie claire

the juxtaposition of controversial topics masquerading as some of the world’s most desirable brands communicated with wit and clarity the marie claire difference.

  • brand campaign
  • print & outdoor
  • digital animation
loading dock

the identity for the restaurant was inspired by their docklands location and strength and simplicity of name / in collaboration with artist robert doble / photography ian barry

  • identity
  • print & collateral
  • signage
live nike

we created an installation to inhabit an entire beachfront house with seven nike
athletes for the winter 12 collections and media previews. each athlete was given
a room designed with their individual personality & style / photography ian barry

  • identity
  • installation
  • print & collateral
  • media materials
icp

the identity program for international center of photography was designed to elevate the centre’s presence amongst the great museums of new york & the opening of the new space.

  • identity
  • print & collateral
  • publications
  • signage
  • animation
bistro 80

the identity for the french inspired bistro & bar included an edition of black and
white stills of bistro 80 fare and ambience - from morning till late - and a series of
overscaled menu’s / rouge mark by artist robert doble / photography ian barry

  • identity
  • print campaigns
  • collateral
  • animation signage
asos

the creation of an installation and media event introducing asos and its collections as an online shopping presence to the australian media / photography ian barry

  • installation
  • print
  • signage
insearch

branding program and print campaigns for uts : insearch to promote the university within australia and as a pathway for international students.

  • guidelines
  • print campaigns
  • media materials
  • publications
martha graham

rebranding for the martha graham centre and school of contemporary dance new york. inspired by martha’s invincible spirit, energy & grace.

  • identity
  • print campaigns
  • collateral
  • signage
roger moenks

design collaboration for print and editorial with roger moenks photography. 
alek wek 1933, intimo, fall preview 

  • print & publications
gizmo

identity & branding for gizmo - a super friendly computer and tech help
service for the home. the gizmo character visually guides the user through
the company services.

  • identity
  • website
  • print & collateral
  • vehicle
panasonic

identity and brand animation for panasonic’s built in genius campaign for advertising, tv & print.

  • identity
  • print
  • animation
robert indiana

art book and catalogue designed for robert indiana’s exhibition early sculpture 1960 - 1962, at the salama caro gallery london.

  • book & publication
  • invitation
gagosian gallery

art books designed the gagosian gallery stable of artists and exhibitions in new york. ed ruscha, jasper johns, walter de maria, david salle & barnett newman.

  • books & publications
  • invitations
  • media materials
carlier makigawa

gallery catalogues for carlier makigawa contemporary jewellery exhibitions and works / photography by ian barry

  • print & collateral
the star

invitations for fat noodle’s first birthday to celebrate star chef luke nguyen. concertina brochure introducing futurestar as sydney’s event and social destination / photography by ian barry

  • invitation
  • print
  • tradeshows
phuel

an energetic name & identity inspired by the people at phuel, who empower, train and motivate companies to reach their potential.

  • identity
  • naming
  • media materials
  • website
bemobile

identity for bemobile papua new guinea.
inspired by the youth & spirit of an emerging nation and the communication and connection of the many cultures within.

  • identity
  • media materials
  • phone cards
  • signage
  • stationery
superfuture

digital and print design for superfuture. the superguides series were created for the supertraveller / simple, easy & disposable.

  • website design
  • digital guides
  • media materials
  • print
stw

annual reports for the stw group of creative companies highlighting their people and the creation of ideas / photography by ian barry

  • annual reports
babcock & brown

the global identity brand program created for babcock & brown was a unifying force in streamlining their group of companies

  • identity
  • website & intranet
  • print & collateral
  • annual reports
  • media materials
steve back

the identity for steve back photography focused on his love for light. the web and book show the photography sequenced from white to black, from dawn to dusk

  • identity
  • media materials
  • website
  • book
bna

brand new alliance was a small start up in the big world of brand entertainment. the identity set the scene for establishing the breadth of their experience and network.

  • identity
  • media materials
  • website
  • animation
Kevin test proj
nike winter 2011 - limited edition notebook  /  nike spring 2011 - collection cd  /  nike spring 11 - running preview cd  /  photography by ian barry
  • SML
archive
an overview of some of our previous work ranging from global identity programs to artist books, new company identities, print and digital design.
phuel
carlier makigawa
panasonic
roger moenks
bna
stw
superfuture
gagosian gallery
martha graham
steve back
bemobile
the star
robert indiana
gizmo
insearch
babcock & brown
identities
identity is at the heart of what we do. the most visible expression of the brand, it is the beginning point for all that follows.
Mr Cook
BCP
waterfront
loading dock
phuel
Branding iron worldwide
icp
v communications
Bemobile
Nicole Fendel
Gizmo
structure
Aquabelle
mirskin
xs communications
spark
martha graham
carter&gildon
rockily
inschool
voyant
Bna
oz garcia
hourigan international
twoday
Babcock & Brown
Neuro insight
Fisher landau center
st&p
miller street
wood+co
cherry
schlumberger
contact
© sml 2011